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Shh…. Rumors From The 4A Leadership Conference

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1. Nancy Hill, the new head honcho over at the 4As, said that tomorrow morning she will announce new initiatives aimed at recruiting and retaining minorities into the ad business.

Um, does that mean that she has single handedly solved institutionalized racism? The lady is genius, I tell you. Nah, no. I’m actually excited to see if she cook up a plan that is going to make a difference. A real one.
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2. The other drop at the 4As conference today was that Ogilvy will soon announce a new collaboration between Group M and Ogilvy in branded entertainment.

Group M so needs to be watched considering that Irwin Gottlieb is just running that shit like Meyer Lansky (pictured above); running media buying, sorry… trading like its the goddamn Commission.
It’s almost sexy the way Group M and the agency’s who chase after them are forcing media buying to play a new game. General market agencies would do well to learn some moves, catch a little heat by learning from these “trading agencies” how to push innovation, while telling clients exactly how it’s gonna be.

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