TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sid Lee Nabs Piece of Dell

Canadian shop Sid Lee, they the creators of the adidas/Star Wars ads, has confirmed that they’ve won the Dell account as the lead creative agency for the computer brand’s global consumer marketing. Arnold meanwhile was tapped to handle small-to-mid-size business. Both shops will working along Dell’s lead agency, Y&R. We’re getting a statement from the Sid Lee camp and Dell hopefully within the next couple of hours. According to Adweek, this part of the Dell business accounts for $30 million in revenue.

Update: A Sid Lee spokesperson referred most questions to Dell, but did say that there will be plenty of “collaboration” between the brand’s existing agencies and that their relationship begins immediately.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!