Montreal-based, Star Wars-loving shop Sid Lee officially opened its second Canadian office in Toronto.
The new office will be run by existing Sid Lee staffers along with newcomers Vito Piazza who will be the new office’s managing director, Eric Alper is vice-president of strategy, Eve Remillard-Larose is taking the role of account director and Anthony Thomas is VP of client services and formerly of Extreme Group. The creative team will be led by Dave Roberts, formerly the creative director at Sid Lee Amsterdam who oversaw the Adidas fashion group accounts.
In a statement Piazza says,”Our goal is to do international work but have local relevancy. It makes a lot more sense to tell that story after we opened in Amsterdam and Paris before Toronto, versus the expected transition of Quebec to Ontario.”