TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sid Lee Showcases ADC Winners in Interactive Exhibit

-39The ADC (formerly known as The Art Directors Club), is launching a “one-of-a-kind traveling art exhibit that puts the design ahead of the content.” The exhibit showcases the winners of ADC’s 93rd Annual Awards in an interactive installation executed by a creative team at global ad agency Sid Lee.

The three-piece exhibit is steam punk themed and “makes you work for a sneak peek of the winning work” with simple machines, constructed by Sid Lee, that require user-interaction to bring the work to life. These machines include the following:

  • Bring the beat: Motion and Interactive: Visitors play a harpsichord-inspired instrument to trigger the Motion and Interactive winning work, which is projected onto a facing wall with each note
  • Honey, I shrunk the art: The Design, Photography and Illustration winning work was shrunk down to miniature sizes, and viewers look into a structure (part pinhole camera, part carousel, part light box and part microscope) that magnifies individual pieces
  • Take a ride on the wild side: The Advertising winners take a little more effort, encouraging viewers to hop a recumbent bicycle-structure and pedal enough energy to project the winning advertising work onto a facing screen

To learn more about Sid Lee’s exhibit for ADC and the winners of the 93rd annual ADC Awards, check out ADC’s Instagram page.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!