Well, there’s a legitimate reason why Deutsch LA wasn’t responding to us in regards to the handover of the Esurance biz as they weren’t actually passed the baton. Leo Burnett has become the brand’s new AOR after beating out Deutsch, Venables Bell & Partners, Goodby and incumbent Duncan/Channon. Guess it makes more sense considering that Leo has already been serving as the agency for Esurance’s parent, Allstate. In a statement, Esurance CMO John Swigart says, “The decision was a difficult one for us, since all five agencies presented amazing work. Ultimately, we felt that Leo Burnett delivered the best option for continuing the development of Esurance’s brand voice in a crowded industry.”
Taught by an editor at Alloy Entertainment, the goal of this class is to finish your YA or middle grade novel in 12 weeks. Starting on March 10, you will learn how to write a proposal that doesn’t end up in the slush pile, evaluate your story arc for a teen audience, get an agent (if you need one!), and more! Get $25 OFF with code BYEFEB. Register Now!