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Soggy Snowman Promotes Minnesota State Lottery

‘Tis the season for a new holiday campaign for the Minnesota State Lottery (courtesy of Olson) and what couldn’t be better than a creepy, slushy snowman spreading the news and passing along that yuletide cheer? Check out this radio spot as well. Like I said, creepy.

Having trouble picking that perfect holiday gift for a loved one or co-worker? Look no further. Buy them a bunch of scratch offs which gives them a chance at a 1,000,000 bucks plus other prizes, the MSL proclaims. If you’d really like to get to know what life is like with Frank the creepy snowman, check out a lengthier clip as well as credits after the jump.

Executive Creative Director – Tom Fugleberg
Group Creative Director – Bob Brihn
Creative Director – Mark Anderson
Senior Writer – Jim McLarty
Senior Art Director – Craig Ferrence
Producer – Darren Larkins
Director – Josh Miller
Production Company – Drive Thru
Edit – Channel Z, Jim Stanger
Music – Echo Boys

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