Lordy, we’ve been inundated with tips that Deutsch has lost Microsoft, copy so blaring that it makes us want to revisit Newsies. But anyhow, here’s what we’ve heard so far that might clarify things, though we feel this isn’t as much revelation as it is realization. Remember, this is what our sources familiar with the matter tell us, and what they say is that the Redmond, WA giant has altered its marketing model to a project assignment basis, utilizing all their roster agencies, which still does include Deutsch as part of a Consumer Business a few months ago courtesy of MSFT EVP/advertising and strategy Mark Penn.
From what our sources tell us, the current campaign running for the table (we’re assuming for Surface) was created by L.A.-based shop Omelet and CP&B remains a roster agency for consumer biz. Along with Deutsch, fellow AOR Y&R will be producing the next b-to-b campaign and moving forward, all of of MSFTs roster agencies will be assigned work on a project by project basis. Phew.