The 80′s sure were a fun time for rap music. No one had to worry about hardcore gangstas bustin’ caps in our respective asses, and gold chains, Adidas shoes sans laces and a ghetto blasters on shoulders were national symbols of musical innovation and style.
Moxie Pictures director Tim Skousen undoubtedly remembers those times, and in his “Extraordinary Music Video” for Snapple and agency Deutsch, LA, he gives an obvious tip of the black fedora to the genre’s innovators, Run D.M.C. This isn’t the first time we’ve seen nerds rapping getting passed off as a viable marketing strategy. But, Snapple’s always been one to take some silly ideas and bring them to a strange level of absurdity.
Before you think, “Whatever, this is stupid,” realize that since this video landed on YouTube last week, its racked up nearly 400,000 views. With a silly enough song, enough bright colors and enough over-sized products, viral happens, even in parody. It knows its stupid, and that makes it just stupid enough to work. Credits after the jump…
Production Company: Moxie Pictures
Director: Tim Skousen
DP: Munn Powell
Producer: Salli Zilles
Agency: Deutsch, LA
CD: Chris Ribeiro
Agency Producer: Tricia Kovack
Senior Copywriter: Ryan Scott
Senior Art Director: Ryan Hitzel
Editorial: Cut and Run, LA
Editor: Tad Fatum
Editorial Producer: Chris Girard
Online/VFX: Mitch Gardiner
Post Company: CO3, Bicoastal
Colorist: Jeremy Sawyer
Music/Sound: Critical Mass Productions, Santa Monica
EP/Co-Writer: H. Scott Salinas
Creative Director: Tobias Enhus
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