While it’s been two decades since Sonic the Hedgehog, Sega’s spokeshog and mascot, whizzed by the world at large to save his animal friends, he shows no sign of slowing down. The chili-dog eating, attitude having, Saturday morning cartoon starring speedster is returning for another platform-based game on the consoles of Sega’s former main competitor, Nintendo. And, as the spot from agency Duncan/Channon and production company digital kitchen shows, Sonic hasn’t lost a step in his age, out eating and out racing a speeding bullet.
Whether or not Sonic picks up any new young fans is somewhat irrelevant, as the anthropomorphic hedgehog already has a good amount of video gamers nationwide who grew up on Sega Genesis and Game Gear and remember how much fun is was controlling him as he broke the sound barrier in his mission to explode Dr. Robotnik. It’s this nostalgia that Sega and Nintendo are hoping to cater to with Sonic Colors, which seems to follow the same format as Sonic’s earlier games for Sega consoles. The success of Wii’s New Super Mario Bros., which too was a return early franchise form.
Sure, Nintendo and Mario may have defeated Sega and Sonic in the great 90s video game console roles. But, has history would prove, you can’t keep a good hedgehog down.
Credits after the jump.
Client: Sega of America
Writer/CD: Parker Channon
Art Director/ACD: John Stewart
Business Manager: Tricia Krasneski
Account Director: Eric Dunn
Account Executive: Christian Lee
Production Company: Digital Kitchen
Director: Brad Abrahams
Cameraman/DP: Doug Hostetter
Line Producer: Buzzy Cancilla
Editorial Company: Digital Kitchen
Post Producer: Chezik Walker
- BBDO Reads Subtitles, Rearranges the Furniture for AT&T
- Amy Poehler Returns for Old Navy
- Deutsch LA Brings Back Ronald McDonalds for Taco Bell
- Saatchi & Saatchi Europe Turns Prague into 'The Musical City' for Toyota