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Sorokin, Epstein Resign from Mindshare

We’ve been told that this was purely coincidental seeing as they served in fairly different roles, but a spokesperson for Mindshare has confirmed that both Scott Sorokin and Michael Epstein have resigned from the agency. Sorokin joined the WPP/GroupM agency four years ago in the newly created role of global digital leader, which initially called for him to handle all things digital for Unilever.

Along with his work for the corporate giant, though, Sorokin (pictured) was responsible for Mindshare’s digital strategy, digital staff, organic/new biz growth and tech development. No word yet on where he’s headed to next, but prior to Mindshare, Sorokin spent a couple of years as president of Aegis Media/Carat and has also worked as global account director on Intel while at McCann/MRM. From what the agency tells us, there are plans to replace Sorokin, but in the meantime, his responsibilities will be handled by GroupM Interaction USA COO John Montgomery as well as Mindshare’s London-based global digital leader, Norm Johnston.

As for Epstein, the exec most recently served as president/strategic resource & client services at Mindshare, where he spent well over 12 years in various planning roles. We’ve been told that both execs parted ways amicably.

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