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Space Brings Desperados Some UK Bar Magic

In the UK, true bar magic may be when some big bald guv’nah throws down way too many pints and then walks off like he was sipping shirley temples. But for those who prefer a more traditional type of magic, Space and Heineken premium lager brand Desperados have teamed for a new “Bar-Illusions” campaign that consists of street magicians performing bar tricks around the country. The goal is to generate some buzz for Desperado’s line of tequila-flavored lager.

In the above promo video, “Cap in Bottle,” you can see popular street magician Gerry Sims working a small staged crowd with one of his deft tricks. Watching the magic: fun. Dealing with the aftermath of a tequila-infused beer hangover the next morning: not as much fun. While you mull that over, you can watch another quick Sims trick after the jump.

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