TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Standard Time Piles on Innuendeo for Too Faced

Los Angeles-based Standard Time has a new ad for cosmetic company Too Faced’s “Better Than Sex” mascara.

As you might expect, the spot, starring Jeannie Ma (of Style Network’s How Do I Look and NBC’s Today Show segment “Fashion Tips Today”) is ripe with sexual innuendo. As Ma opens up her mascara tube a low, sultry voice begins to seduce her. The mascara gives her the “longest, thickest, most luscious lashes of her life” with a satisfying experience Ma is not likely to forget, making “the case for eyelashes as the new erogenous zone.” Ma makes suggestive faces while applying the mascara, as the innuendo-filled narration piles on. If this all seems a little ridiculous, that’s kind of the point, as the approach fits with Too Faced co-founder Jerrod Blandino‘s “wild sense of humor and more-is-more style.” Stick around for credits after the jump.

Standard Time:
Founder/Creative Director: Michael Sharp
Associate Creative Director: Laura Wimer
Senior Copywriter: Spencer Somers
Associate Account Executive: Chanel Wyett
Agency Producer: Kristine Ling
Bankrupt Films:
Director: Elliot Dillman
Executive Producer: Robert DeBakey
Director of Photography: Samuel Brownfield
Sound Mixer: George Wymenga
Art Director: Luis Zaragoza
Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!