Star Trek Cologne, Really?

This whole Star Trek rebirth is great, if you ask us, because it shows that a brand can endure after being gone for awhile. You know you’re excited for the movie, you closet Trekkies, you. But you’re probably less excited about the proposed fragrances that could go along with the film’s premier.

They include Tiberius, after super-pimp of yesteryear Capt. James T. Kirk, once played by William Shatner. The next proposed fragrance, Pon Farr, refers to the Vulcan mating season. Sexy. Finally there’s Red Shirt, because um, Enterprise lackies typically wore shirts and sometimes they were red.

Jossip Via

More: “Bond No. 9′s Andy Warhol Fragrance”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.