Starbucks Drops W+K

We hear that Starbucks has dropped W+K and is headed into a review process. WTF? Analysts are expecting weak 4Q reporting from the brand due to price increases and poor overseas sales. Remember those 600 stores in the U.S. they closed, too? However, the ‘Bucks plans on opening its first location in Portugal next week.

UPDATE: Adweek has Dan Wieden saying: “In this case, this seems to be the best decision for both parties.” The publication is also calling it an amicable break-up.

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