Yes, we’ve received confirmation that the Dentsu network is making some shifts in the West Coast, mainly that starting April 1 (no joke), the agency will re-brand its Los Angeles office as ATTIK LA. Leading the new operation will be Ric Peralta, who once served as CEO of ATTIK, then moved into the president post-Dentsu acquisition in 2007. Peralta will be back in the mix as CEO of the agency network’s West Coast operations.

As a result of the impending merger, Dentsu had to make some cuts in the region, and from what we hear, 6-8 staffers were affected across departments in the West Coast region. Dentsu tells us it was part of the process in order to offer “a more robust offering.”