TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Stella Artois Presents, ‘The Chalice Symphony’

In one of the more intriguing and unusual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice Symphony.”

As you may imagine, “The Chalice Symphony” was created using Stella Artois chalices as instruments. As you may not have imagined, Cavatorta worked with Stella Artois to create four distinct instruments out of their chalices: the Pyrophone, the Star Harp, the Violina, and the Hive. Stella Artois have released videos documenting the creation of each of these distinct instruments. The Hive, for example, plays chalices with tiny piano hammers, while the Pyrophone “works a lot like a church organ, except it uses flame.” The Star Harp “plays itself, with graceful, mechanical planetary motion of its arms,” while the Violina bows the gold rim of the chalice for a violin-like sound.

“The Chalice Symphony” project from Stella Artois, Andy Cavatorta and Cold War Kids is a year in the making. In addition to crafting the instruments themselves, they also composed and recorded a song, and then filmed a music video to “share that song with the world.” Keep your eyes out for that music video in the near future, and, in the meantime, check out Stella’s “Meet Andy Cavatorta” video after the jump for more from this fascinating campaign. Cheers.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!