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Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

Chief Creative Officer:                                     David Lubars
Senior Creative Director:                                 Chris Beresford-Hill

Senior Creative Director:                                 Dan Lucey

ACD/Copywriter:                                              Jessica Coulter

ACD/Art Director:                                            Matt Sorrell

Executive Producer:                                         Anthony Curti

Executive Music Producer:                               Melissa Chester

Senior Account Director:                                 Troy Tarwater

Account Director:                                             Janelle Van Wonderen

Account Executive:                                          Nick Robbins

 

Editorial:                                                          Mackenzie Cutler

Editor:                                                              Nick Divers

Executive Producer:                                       Sasha Hirshfeld

 

Music:                                                              Volition

Composer/Lyrics:                                           Wendell Hanes

 

GFX:                                                                 Hornet inc

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