TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sunglass Hut Taps SapientNitro for Digital Duties

sunglasshut2.jpg

It’s definitely not on the level of February’s Chrysler win, but SapientNitro has announced that it’s picked up interactive design and marketing duties for Sunglass Hut, the mall staple that’s part of Italy-based Luxottica Group.

We’ve been told that approximately 10 agencies were involved in the review. Three years ago, it was R/GA that signed on to expand the brand’s online presence via a site redesign. But now it’s in SapientNitro’s hands as the latter agency will handle the whole spectrum of SH’s digital efforts, from Flash design on the Sunglass Hut e-commerce site to digital promotions for brands like Oakley which are sold at the store.

More: “SapientNitro Offers Smile-Activated Treats at Cannes

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!