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Sunglass Hut Taps SapientNitro for Digital Duties

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It’s definitely not on the level of February’s Chrysler win, but SapientNitro has announced that it’s picked up interactive design and marketing duties for Sunglass Hut, the mall staple that’s part of Italy-based Luxottica Group.

We’ve been told that approximately 10 agencies were involved in the review. Three years ago, it was R/GA that signed on to expand the brand’s online presence via a site redesign. But now it’s in SapientNitro’s hands as the latter agency will handle the whole spectrum of SH’s digital efforts, from Flash design on the Sunglass Hut e-commerce site to digital promotions for brands like Oakley which are sold at the store.

More: “SapientNitro Offers Smile-Activated Treats at Cannes

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