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Super Bowl Ad Critics Come in All Shapes and Sizes

Hey, if a five-year-old can offer her initial impressions on some of our most notable brandmarks, why can’t an eight-year-old play astute Super Bowl critic? Well, it looks like the folks at Salt Lake City-based Crowell Advertising decided to run with that premise as you can see in the clip above, which features a young lad named Arturo who gives us his take on various spots from the big game. The consensus? Many of the ads were “stupid” and then some. It’s not quite as cute as the brandmarks effort, but we appreciate this kid’s honesty and feedback. We just hope we don’t see 50 more of these types of child-starring projects roll out in the coming weeks/months before they eventually lose all their charm.

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