Super Bowl Pre-Roll: Cars.com

Cars.com is launching its whopping $200 million campaign from DDB Chicago during the Superbowl. The tagline is: “Confidence comes standard.” Check out the snippet from one of two the spots sent to air.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.