SuperHeroes Amsterdam just released a creepy online spot promoting LG’s new G Flex phone called “The Most Human Phone Ever.”
The 2 minute spot imagines the G Flex as a kind of second skin, which morphs into who you’re talking to. A guy named Dan is celebrating his birthday when he receives the phone as a gift. When the phone (which has blended with his hand) starts buzzing, he answers it to find it’s his buddy on vacation calling from the beach. He’s attacked by a crab which creates a cut in Dan’s hand (really weird, right?) that we see heal in a matter of seconds — a way of showing off the G Flex’s self healing back cover. Believe it or not, following a false ending, it actually gets creepier from here.
Rogier Vijverberg, creative director and founder of SuperHeroes, explains: “Our mission is to bring out the superpower in anyone and anything. How awesome would it be if your phone could morph into your body? You would never drop it down the toilet again for a start. It really excites us to work with such brave innovators as LG, who are not afraid to challenge the realms of possibility.”
Watch “The Most Human Phone Ever” above, at your own risk, and stick around for credits after the jump. Credits:
Agency: SuperHeroes Amsterdam
Creative Director: Rogier Vijverberg
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Designer: Nando Pawirodikromo
Producer: Severien Jansen
Creative Strategist: Felipe Camara
Production Company: Amazing Film Company
Director: Hesdy Lonwijk
DOP: Daan Nieuwenhuijs
Producer: Ariel Castillo
Editor: Arthur Ivens
Sound Designer: Jons Maresch
Prosthetics: Rob Hillenbrink (robspropshop)
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