South by Southwest, aka SXSW 2010, will not die even though it needs to. Hopefully this will be the last item we post on the matter for this year. We thought this was worth taking a look at because it makes fun of the event in a way that explains what it feels like to be there and/or try to understand what the hell is going. Thanks to the team at Urgent Content for the work.

A taste: “Social media isn’t about media at all, its about people. And the people who care about it, are nerds”

Celebrity ChatRoulette @SXSW 2010 from Urgent Content on Vimeo.

More: “Urgent Content, Bird, MediaStorm Make Nifty Flip Mino Campaign”