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Taco Bell Aims Directly at McD’s Again in New Deutsch Spot

Taco Bell has moved on from finding Americans named Ronald McDonald to following the smartphone “out with the old/our stuff is newer than your stuff” equation with this new spot from Deutsch.

It’s all set to the tune of “Old Macdonald” in case the references weren’t clear enough.

While your protagonist does look a bit young to have seen “Howard the Duck” in theaters, the 80s references keep piling up to hook that target demo: you may have missed the keytar, the coin-operated Galaga machine, the Miami Vice white-on-neon pink combo, and what looks a whole lot like an 8-track player on first viewing.

We spotted all those, but we’re still very disappointed at our own inability to identify every item on the toy shelf, because someone put in a lot of work there

We’re 90% sure the robot below the record player is Voltron, but for now his identity will remain an unsolved mystery.

Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante

Deutsch Creative Credits and Titles:

Agency: Deutsch, Los Angeles
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Sieband
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Trey Tyler
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Jeff Perino
Associate Producer: Damon Vinyard
Music Supervisor: Dave Rocco

Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Jon Zilles
Executive Producer: Robert Fernandez
Line Producer: Matt Oshea

Food Shoot Production Company: Wood Shop
Director: Trevor Shepard
Executive Producer: Sam Swisher

Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh

Post Facility: A52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Music: Massive Music

Audio Post Company: Lime Studios
Mixer: Mark Meyuhas & Rohan Young
Producer: Jessica Locke

Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
Group Account Director: Walt Smith
Account Director: Amanda Rantuccio
Account Supervisor: Krista Slocum
Account Executive: Kim Suarez
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Georgette Bivins
Business Affairs Manager: Nestor Gandia
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
Senior Broadcast Traffic Manager: Gus Mejia

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