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Tag Heuer Tames Relationship with Tiger

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The Tiger Woods tumult continues as Swiss watchmaker Tag Heuer is now apparently cooling its relationship with the beleagured golfer. According to reports, Tag Heuer nixed their line of ads featuring Woods sporting their “Link” watch line. Adding insult to injury, the brand has not only removed in-store ads featuring Woods from stores Down Under but it’s canceled plans for the golfer to help design a line of upscale titanium “Professional Golf” watches.

Of course, like Gatorade, Tag Heuer management chalks this up to pure coincidence and says recent events have nothing to do with its decision. “We change our campaigns probably four or five times per annum,” brand GM Philip Richards tells the Sydney Morning Herald.

While we’re not sure how much of an affect this has on Tiger’s kajillions, the continuing downfall is pretty astounding. Deadspin even had to readjust its cheeky SHOTY (Sports Human of the Year) nominee list to include Woods in the mix. So any guesses as to which sponsor’s next?

More: “Could Tiger’s Ride Through the Woods Hurt Sponsorships?

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