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Posts Tagged ‘22squared’

Two ACDs Join 22squared

22squaredToday we confirmed that two longtime Atlanta-area associates will work together at a third consecutive agency: Associate Creative Directors Rob Bloom and Ryan Taylor have left Moxie Interactive to join 22squared.

We last heard from copywriter Bloom and art director Taylor when they left their positions at JWT’s Atlanta office for the ACD roles at Moxie just over a year ago.

While at the latter shop, the two both worked on the Georgia Pacific account under current EVP of creative Anthony Reeves; they will now serve as senior creatives within 22′s newly formed content department.

Moving forward, both Bloom and Taylor will report to 22squared EVP/CCD John Stapleton.

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We Hear: Who’s Still Fighting Over Ashley Furniture?

ashley-furniture-300x240Last month we posted on the Ashley Furniture agency review–and since you’re all dying to hear updates, we have one: our source has confirmed that three agencies still stand after Ashley decided to part ways with now-former AOR Zimmerman. They are:

Again, Ashley will spend more than $50 million on media this year–so while they’re not quite Microsoft, there’s a reason the review is now nearly two months old.

To the victor belong the (limited warranty) spoils.

We Hear: Movement on the Ashley Furniture Review

347-02-38-35-Francesca-Sofa-Loveseats-ashley-furnitureMore than a month ago, AdWeek brought you news that national plush couch chain Ashley Furniture had launched a creative review.

Today we heard a couple of things from our sources about that review:

  • Ft. Lauderdale’s Zimmerman, which served as the company’s AOR since 2009, is out

At least one party remains standing:

Since this isn’t a small account (Ashley is offering more than $50 million in yearly media spending), we expect to hear more on the review soon.

For context, in 2012 the chain chose Ryan Partnership as AOR for the launch of its spinoff chain, literally named “ZZZ’s by Ashley.”