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Posts Tagged ‘Aaron Allen’

W+K Explores Virtual Reality for Chrysler

Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland.

But first, this September entry from W+K for client Chrysler is less an ad than a short “making of” documentary about the company’s interactive factory tour project:


New work after the jump.

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W+K Portland Goes Gatsby for Dodge

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.

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W+K Portland Helps Craig Robinson Protect His Dodge Dart

Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.

That all changed with the release of these inaugural clips in W+K Portland‘s new campaign for client Dodge. The theme is simple: no one can touch Robinson’s new Dart — even his equally famous and strangely nosy neighbor.

That’s the first of three :30 spots…

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W+K, Dodge Ask ‘How Long Can You Keep Your Hands on Ron Burgundy?’

W+K and Dodge kick off an unusual digital contest today, “Hands on Ron Burgundy,” the latest in the cobranded marketing collaboration between Dodge and Anchorman 2: The Legend Continues. Based on the “Hands on a Hard Body Contest” — developed at a Texas auto dealership in the 1980s, that saw contestants compete to win a vehicle by keeping their hands on their desired automobile the longest — “Hands on Ron Burgundy” sees fans compete by “using a computer mouse or touchscreen to place their ‘hands’ on a digital image of Ron Burgundy.” The contestant who keeps their “hands” on Burgundy the longest in a single session time will win a new 2014 Dodge Durango. There are also hundreds of other prizes, including three trips to the premiere of Anchorman 2: The Legend Continues in New York on Dec. 15.

Hosted over at Funny or Die, the contest debuts today and runs through Nov. 25. Throughout the competition, Dodge will also be offering “mini-games and challenges to draw fans in and keep them engaged, while also learning about features and attributes of the new 2014 Dodge Durango.”

“Hands on Ron Burgundy” seems appropriately ridiculous for the Anchorman series, and fans should have a lot of fun with it. So far the partnership with Anchorman 2 has worked well for Dodge, with visits to the Dodge website up 80%, and “shopping” activities at the site up 100% since the beginning of the tie-in campaign. With the film’s national release of December 20th quickly approaching, fans’ anticipation should work in the campaign’s favor. Credits after the jump. Read more

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy

Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).

The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.

“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.

The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.

Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump.  Read more

W+K Kickstarts Dodge Dart

W+K’s line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most  auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from “No Church in the Wild.” The commercials run so often,  you almost forget that the song used to belong to Jay, Ye, and Frank Ocean. I doubt any of them drive Dodge Darts.

But for those of us who want to drive Dodge Darts, the latest spot, titled “How to Change Buying Cars Forever,” details a clever crowdfunding pitch meant to make new cars a little more affordable. Interested buyers can design their own Dart online and set a funding goal for family and friends who want to purchase individual parts as gifts. Mom and Dad get the steering wheel, your brother covers the leather seats, etc.

And if you’re getting married, the Dodge Dart Registry throws a nice wrench in the department store marital registry monopoly. Nobody wants a new toaster. Credits after the jump.

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W+K, Dodge Reveal a Couple More Dart ‘How-to’s’

Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.

When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.

While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.

These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.

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W+K, Dodge Establish ‘New Rules’ of Carmaking

Anything backed by the opening thumps of Kanye West/Jay-Z‘s “No Church in the Wild” is bound to be epic. W+K’s latest spot for Dodge is no exception.

This 90-second instructional ad makes car creators look like Mad Men, minus the booze. Instead, they’re drinking coffee, kicking out committees that make compromises, and redefining the modern vehicle. The showcased car is the 2013 Dodge Dart, a compact chariot that can be started via smart phone and gets 41 miles to the gallon.

The copywriters did a fantastic job giving this ad’s narrator a mixture of humorous and informational lines, rhythmically recited over Watch the Throne’s music and a collage of video scenarios. The ad introduces Dodge’s tagline, “New Rules” (wait, does Bill Maher have a case?). If car manufacturing is really about to become this fast-paced and fun, we’re willing to follow Dodge’s guidelines.

Credits after the jump.

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Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver

Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroit” and his rock-influenced style is reflected in this latest spot from W+K Portland (hey, the man is buying an Iggy & the Stooges record and his boutique took over CBGBs if you’re looking for credentials).

Guess that now that the love letter to the blue-collar world of Detroit has been sent with the Slim Shady Super Bowl (and BrandBowl-winning) ad, W+K is just content to let celebs take the wheel and set this campaign in cruise control. But, at least we give props to the agency for enlisting one of our fave directors, Mark Romanek, to helm this spot. Credits after the jump.

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