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Posts Tagged ‘Aaron Platt’

FCB/West Teases ‘Battlefield Hardline’

FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.

The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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