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Posts Tagged ‘Aaron Shapiro’

Liebel Leaving Huge

Details are vague and no timetable has been set, but sources in the know confirm that Huge founding partner Gene Liebel, who’s been with the Brooklyn-based, IPG-owned digital agency for well over a dozen years, is moving on. From what we’ve been told by sources, Huge, which would not comment on the matter, is currently in a “transition phase” with Liebel, who moved up to chief strategy officer at the agency in fall 2010 (at the same time that fellow founding partner Aaron Shapiro was promoted to CEO).

We’ve been told that Liebel’s impending departure, which will just leave Shapiro as the last remaining Huge founding partner, is an amicable one. We’re hoping to fill in the blanks on his next move within the next couple of weeks. We’ll keep you posted.

 

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Monday Odds and Ends

-After a review that involved eight agencies, Moet & Chandon USA has finally tapped brpr as its national digital AOR.

-Leo Burnett NY has teamed up with the Village Voice to expand the “New York Writes Itself” series. link; link

-Returning BBH NY creative Peter Rosch has written a novel. link

-The digital design tournament that is Cut & Paste has announced its London champs (recap above). link

-A Woodbridge, New Jersey agency called Sawtooth Group is moving to Red Bank. link

-SS+K and Bajibot teamed up to created a “PhotoBomb” Facebook app for Kraft’s MiO. link

-Meanwhile, Energy BBDO does its own Facebook work for SC Johnson’s OFF! link

-TBWA Worldwide’s chief communications guy Jeremy Miller has split for the EVP/chief communications officer gig at McCann Erickson NY.

-HUGE CEO Aaron Shapiro likes to “travel light.” link

-Wall Street is no fan, apparently, of Research in Motion. link

 

HUGE Announces New Leadership, Departures

Brooklyn-based IPG shop HUGE announced several staffing changes as well as planned expansion throughout the globe. Most notably, the agency’s undergoing a leadership change as HUGE partner Aaron Shapiro (pictured) is adding CEO to his title while fellow partner Gene Liebel is now taking on the role of partner, chief strategy officer.

With new higher-ups in tow, HUGE is losing two longtime partners (there’s quite a few from what we’re seeing) as ECD David Skokna and Sasha Kirovski, partner, technology, are leaving the organization after helping lead HUGE since its inception in 1999. Stepping up to the plate to take over as partner, ECD is Joe Stewart, who most recently served as executive creative director and led creative on Pepsi, Target and JetBlue among others.

In addition to the staff shakeup, HUGE announced that it’s planning to open new offices in Brazil, China, Singapore, Japan and other markets over the next 12 months, in turn adding to its existing branches in Brooklyn, L.A., London and Stockholm.

More: “HUGE Adds New Help, Promotes Two in DUMBO