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Posts Tagged ‘Adam Carolla’

72andSunny, Adam Carolla Prank Kids for Skylanders Stunt

72andSunny teamed up with Adam Carolla to prank children on behalf of Activision’s new game Skylanders Trap Team.

The online spot was filmed at a Glendale, California Toys R’ Us, where Carolla acted as the evil voice trapped within the game’s crystal trap. Unsuspecting kids visiting a demo of the game were surprised by Carolla’s voice, as the evil trapped within, and mostly amused by their interactions with the inanimate object — although one kid was insightful enough to call Carolla “the most annoying person in the world.”

The team at 72andSunny chose selected pieces from their footage and edited it down to a 3:19 video for the online spot. While the rest of us may be a bit jaded by the whole prankvertising approach, the kids involved seemed to be having a blast, and we imagine young Skylanders fans will want to share this one and/or beg their parents to buy them the new game. Read more

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Nissan, ‘Adam Versa’ Go for a Road Trip

From TBWA\Chiat\Day LA in partnership with ACE Broadcasting comes a campaign for the Nissan Versa starring former Loveline/The Man Show host and current podcaster extraordinaire, Adam Carolla.

Though often quite offensive and irreverent when given a stage of any sort, Carolla tones it down quite a bit for the above video, which plays off of the radio host’s name sounding a lot like one of the Versa’s biggest competitors in the subcompact category, the Toyota Corolla. In fact, it runs this joke into the ground for three whole minutes, which is a little more than three times the average life expectancy of a pun like this. When it comes to alter-egos, Carolla’s “Ace Rockola” has “Adam Versa” beat by more than 34 highway miles to the gallon.

The social media aspect of the campaign, “My Versa Road Trip,” is a bit more interesting. On the site, users create a road trip route using Google Maps, select additional passengers using Facebook and compete for a free Nissan Versa. It’s pretty fun in practice, but observing other participants’ is literally as interesting as watching a blue dot slowly traverse Google Maps. And, those disappointed by Carolla’s weak showing in the intro video might be a little happier knowing that he gets let off his leash a bit in later installments of the series (see below).