From Portland-based prodco Mmmmm Society comes “Put a Job On It,” a new political ad for Portland mayoral candidate, Eileen Brady.
As fans of IFC’s breakout hit Portlandia will note, the spot borrows heavily from the style and tone of the satirical TV show, with Brady walking optimistically down the streets of the Rose City accompanied by younger-looking facsimiles of comedic stars Fred Armisen and Carrie Brownstein. It seems that while the dream of the 90s may be alive in the hipster haven of the Northwest, young professionals who move to the city for its vegan-friendly, craft brewery heavy, bicycle-loving environs are being devastated by a difficult job market. Yes, there are only so many Fair Trade coffee houses in the city that need tattooed, Sleater-Kinney fanatic barisitas. So, the Brady campaign is focusing on job creation, borrowing its title from one of Portlandia’s most-beloved skits, “Put a Bird on It.”
According to a press release, the spot was produced as a donation in association with members of Portland’s thriving film and television industry. Of course it was. Brady says in a statement, “I’m honored to have been supported by the incredible talents of Mmmmm Society’s Michele Carnes Ellis and an amazing team…assembled on a collaboration with my campaign team. Their creativity was only matched by their professionalism, dedication and attention to detail.” Well, we’ll see what percentage of the bohemian vote she receives come election time, when Brady will face off against 22 other quirky, eccentric candidates. Seriously, Portland. What the hell. Credits after the jump.