Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. Read more
Posts Tagged ‘Adam Kerj’
Dentsu-owned digital agency 360i has found its first-ever chief creative officer. Adam Kerj is the man’s name and he will be joining up with the agency’s New York hub from Saatchi & Saatchi Stockholm, which he co-founded 10 years ago and where he served as ECD for a range of clients including P&G (example here), Toyota (example here), Sony Ericsson (example here) and Carlsberg. In addition, Kerj worked with the global Pampers team, which is based in Saatchi’s New York office.
Once he officially settles into his new digs at 360i, the new CCO will obviously oversee the creative unit within the 425-strong agency and work with clients including Coca-Cola, Smirnoff, Oreo and Fisher-Price.
During his career, Kerj has also spent three years as ECD/founding partner at TBWA Sweden and worked as a creative director in both Leo Burnett Denmark and Chicago.