TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Adam Kimmel’

W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

Team One Declassifies More of ‘The Bureau: XCOM Declassified’

In April, we covered the first piece of ambiguous viral ad content for The Bureau: XCOM Declassified, a 2K Games and 2K Marin video game. We’re back to report another promo, titled “Orbit & The Asteroid,” and produced by Team One. This 90-second spot isn’t any less ambiguous than the first ad, most of it about a 1960s era creepy clown television show and the young boy who watches it. According to the creators, there are a number of easter eggs that contain clues for the future of the video game series. The game won’t be released until August 20, which means there are four weeks left for more curious marketing spots, creepy clowns and all. Credits after the jump.

Read more

Team One Taps into the Unknown for ‘The Bureau: XCOM Declassified’ Trailer

I must admit that I’m not the avid videogamer I once was. I hung up my gaming cleats in my late teens (about five years ago) and have watched the new releases from afar, flexing my knuckles, trying to avoid a destiny of Carpal tunnel syndrome. Usually, videogame ads all look the same and sport some generic 9/10 rating. But occasionally, a commercial will stand out and make wonder whether I should play again. For those of us who are worried about falling off the wagon, a compelling game ad can be both exciting and scary.

The Bureau: XCOM Declassified trailer – created by Team One, which also handles Lexus of course – may be vague, but it is certainly not generic. The three-minute spot sells tone in a cinematic style, and according to Team One, contains 20 Easter eggs for future customers. The game is set in the Cold War and re-imagines a doomsday Cold War where aliens invade instead of Russians. You then have the fearless protagonist who will stop at no costs to complete his mission. The game will be out August 20, and the creators have promised more mysterious pieces of ad content leading up to the release date.

Credits after the jump.

Read more