Here’s an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that “many barriers” like school and family responsibilities prevent them from having a good time.
The team at Wieden+Kennedy Tokyo took to the streets to gauge their sentiments and came up with the tagline, “When Fun Wins, You Can’t Lose.”
The resulting ad stars “Korean football legend Ji-Sung Park, rising tennis player Duck-Hee Lee, K-Pop superstar Taeyang from the group BIG BANG” and a bunch of kids who just want to enjoy their soccer/baseball/basketball/running and dancing.
Don’t forget the dancing.
We’re still partial to the glow-in-the-dark basketball dude.