Well, this is news to us but a friend tipped us about this little startup from one Nicky Bronner, who is the son of Michael Bronner, the founder and former CEO of a little company you know called Digitas. Young Nicky (yep, he’s 13) already has fans and investors in the likes of Matt Damon, a co-launcher of Chipotle, Tom Brady and wifey Gisele Bundchen. According to a profile posted a few weeks back, the lad got the idea to start Unreal to eliminate the junk from junk food and enjoy the Halloween candies that even parents would approve. Shit, all we did on Halloween at 13 was avoid getting egged while wearing a knock-off Freddy Krueger costume. The video above, featuring Damon, Brady, Gisele, Unreal chef Adam Melonas and others, should help explain things.
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