TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Adam Pincus’

Tuesday Odds and Ends

-Austin-based agency LatinWorks has been tapped as creative agency of record for Jamba Juice. First work from the agency for its new client is expected roll out in Q1 2014.

-It took a couple of weeks, but Persicope has officially confirmed that it’s taken over for Campbell Mithun’s Compass Point Media unit on media duties for Great Clips. Periscope now expands its relationship Great Clips as it’s already been serving as creative AOR for the hair salon chain since 2011. Great Clips won’t officially disclose spending, but Kantar has estimated it at $16 million.

-MRM has acquired Sao Paulo-based agency E/OU. link

-Adam Pincus, most recently managing partner at GroupM agency MediaCom, has assumed the newly created position of EVP/programming and production for GroupM Entertainment North America.

-Couldn’t resist mentioning the clip above for GoldieBlox where little girls turn into little Rube Goldbergs. (Update: And now they send us credits, which you can check out after the jump).

-NYC/Phoenix-based digital agency iAcquire has appointed Anthony Bajoras as VP of customer development.

-Myrtle Beach, SC’s The Brandon Agency has acquired Ohio-based Benghiat Marketing & Communications.

-Digiday continues with its “Confessions of a Young Ad Creative” series. link

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Audi Attempts Evel Knievel’s Jump Across Snake River Canyon

Thirty-eight years ago, famed daredevil Evel Knievel drove a rocketship across Snake River Canyon. His purpose (and brand message) was simple: “I do it because I’m Evel Knievel.” Patriotic cape flying, the man could never say no to a jump.

Though the average vehicle owner drives for different reasons (groceries need to be picked up, kids have to get to swim practice), Audi aims to inspire the daredevil in its owners. To promote their new performance model, the RS 5, the brand has staged a return to Snake River Canyon.

Accompanied by a team of Audi engineers, a cherry red RS 5 and its anonymous driver speed towards the ramp backed by accelerating drumbeats. He takes off, we see the Audi logo, the sky from the drivers seat…and the 3-minute spot cuts out.

It’s an attention-grabbing ad with its footage of “the last gladiator” and amped-up, color-rich recreation. But without evidence of a safe landing, we’re left to wonder: does Audi’s driver just die? Does the car emerge victorious? One commenter calls the spot “YouTube blueballs.” It’s not a pleasant experience. While a modern sportscar should inspire frivolous daredevil desire, its buyers (or their significant others) might also want some sense of safety.

And I don’t know if they’re legally obligated, but Audi undermines its Evel Knievel vibes with the pre-roll warning: “Always drive safely and respectfully.” Only Subaru drivers pay attention to the fine print, and only idiots need to be told their Audi isn’t really for canyon jumping. It’s just for looking cool and occasionally driving 100 mph on the highway.

Credits after the jump.

Read more