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Posts Tagged ‘Adam Schlesinger’

Pillsbury Doughboy Giggles for Geico

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

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Monday Morning Stir

-DDB New York tries its hand at zombie-themed advertising in a new spot for the NY Lottery Mega Millions, which premiered in theaters last Friday and features music from Fountains of Wayne’s Adam Schlesinger (above).

-Adidas launched the next phase of its Olympics “Take the Stage” campaign, which was created by Sid Lee. link

-Media buying agency Southwest Media Group, which works with brands including Dave & Buster’s, Dillard’s and Whataburger, promoted Melissa Wolf to executive director of media buying.

-A junior copywriter at a “big agency” confesses. link

-Speaking of confessions, a McDonald’s employee reveals some secrets about the fast-food giant. link

-Isobar global managing director/Glue founder Mark Cridge has decided not to return to the biz following a lengthy sabbatical. link