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Posts Tagged ‘Adam Svatek’

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.

Mitsubishi Travels ‘Death Road’ So We Won’t Ever Have To

As our fear of heights gets worse with age, just watching images on the computer of Yungas Road–aka “Death Road”–in Bolivia makes one weak in the knees. But a few brave souls decided for whatever reason to test out the Mitsubishi Outlander Sport’s all-wheel drive system on what Inter-American Development bank apparently dubbed “the world’s most dangerous road” back in 1995. The automaker and agency 180 LA aren’t strangers to such crazy stunts, of course, as they just broke five Guinness world records in February for their 24-hour experiment on Canada’s frozen Ghost Lake.

This time around, the crew including production company Boxer and director Jordan Valenti (armed with a 360 cam) decided to head down to South America last month to take part in what’s being touted as the first commercial shot on Yungas, which is single-lane, lacks any guard rails and oh yeah, there’s that whole 1,800-foot cliff drop-off *shudder*. Well, fortunately it looks like they all lived to tell the tale. So what’s next gang, something involving the Burj Dubai? Credits after the jump.

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