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Posts Tagged ‘Adam Tompkins’

Working Not Working Now Lists Full-Time Jobs Too

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Former agency man Justin Gignac‘s attempts to improve the job market for creatives are now a bit more comprehensive.

The original purpose of the project Working Not Working, which Gignac runs with Adam Tompkins, was to empower agency-bound creatives to “free themselves from self-promotion” by going freelance and to help those who hire them “stop conducting exhaustive searches when qualified creatives are ready and waiting.”

Yet, after conducting an internal survey which found that “80% of the freelancers on the site would leave their beloved freelance lives for ‘the right’ full-time role”, Gignac and team created The UnJobBoard.

Not only are the gigs listed on UnJobBoard official–they’re only visible to the community’s own “vetted talent”. The team also worked to simplify them in order to avoid those lengthy, wallpaper-dry job descriptions that no one reads in the first place, helping employers to create custom posts quickly and manage them alongside lists of their favorite freelancers.

The gigs listed currently run from internships to one ECD position.

Screenshots after the jump.

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Those Cannes Crashers at ‘Working Not Working’ Continue Working It

 

Following their neat-o, through-the-side-door move at Cannes, Justin Gignac and Adam Tompkins, the minds behind creative resource platform “Working Not Working” continue to tout their relevance via a new infographic. Instead of luring creatives, WNW is focused on wooing agencies this time around (check out the screen grab below for those who have signed on).

 

You can check out the full infographic, which comes to us courtesy of freelancer-turned-WNW hire Greg Christman, here.

Here’s How Taco Bell, Draftfcb Executed ‘Operation: Alaska’

If you recall, last week, reports were flying about a small town in Alaska called Bethel, whose residents were fooled by one of their own into thinking there would be a Taco Bell opening up locally on July 4. Well, after word of the bamboozling spread quickly, Taco Bell and its AOR, Draftfcb Orange County, quickly assembled the troops and delivered a food truck via a Bell UH-1H Iroquois military helicopter. The contents of the TB truck, you ask? 10,000 Doritos Locos Tacos: 950 pounds of seasoned beef, 500 pounds of sour cream, 300 pounds of tomatoes, 300 pounds of lettuce, 150 pounds of cheddar cheese, and 10,000 Doritos Locos Tacos shells. The town rejoiced and somewhere the spirits of Frank Capra and Jimmy Stewart were smiling, we suppose.

Anyhow, last night, DFCB OC unveiled a few videos including the long-form one above that showcase its “Operation: Alaska” effort for Taco Bell.” Somewhere, we hope that Bethel scrooge got served in his or her own right. Credits and more intriguing clips after the jump.

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Working Not Working Guys Work It at Cannes

 

Take heed, media buyers. As you can see in the case study above, Justin Gignac and Adam Tompkins found the ideal venue to promote their joint venture Working Not Working, a platform aimed at hooking up freelance creatives, designers and developers with hiring managers. The oh-so-clever pair decided to pony up the Cannes entry fee, roll the dice and enter their site in the Titanium and Integrated category. While we assume Gignac and Tompkins knew they had no chance in hell, their idea paid off as, according to the VO, they reached 100 percent of their target audience in less than two minutes. Not too shabby, fellas.

According to Gignac, WNW now has over 700 freelancers signed up and the likes of W+K, Droga5, Mullen, CP+B and Mother on board.

Remember the ‘Working Not Working’ Guy? Whether Yea or Nay, Here’s an Update

We’ll guesstimate that around six months ago we told you the saga of one Justin Gignac, a self-described “New York City artist, entrepreneur and recovering advertising art director,” who teamed up with current Draftfcb Orange County creative director Adam Tompkins and decided to hook up freelancers with potential employers called “Working Not Working.” Now, after several months in beta, the man behind a few other interesting projects tells us that WNW is now a “curated community of over 700 top freelance creatives and more than 200 hirers signed up, we’re ready.” Ok kids, let the video above explain and go forth here.

With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come March 8. As part of the rollout of its new menu item, the fast-food chain’s agency partner Draftfcb Orange County unveiled a new spot called “Pockets” that was directed by Jake Scott and debuted during NBA All-Star weekend.

As you’ll see in the latest advert, Taco Bell is undergoing a rebranding of sorts that comes with a new slogan, “Live Mas,” which from the looks of it, will be emblazoned across all the brand’s sauce packets. Now, we’re just curious to find out if there really is a band called Slab Hauler. Credits after the jump.

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Former Ad Creative’s Ready to Connect Freelancers, Hiring Managers

Justin Gignac, a self-described “New York City artist, entrepreneur and recovering advertising art director,” has unveiled a new network for freelancers and potential employers called “Working Not Working.” Though he’s still “recovering,” Gignac left full-time advertising on a high note in 2007 after working as a senior art director on the award-winning “Elf Yourself” viral work for OfficeMax.

Following his various post-advertising projects including the interactive QRapping Paper and the design effort NYC Garbage, Gignac and collaborators including fellow art director and Ogilvy/Cliff Freeman alum Adam Tompkins have now turned their focus to WNotW, which aims to connect freelance creatives with companies that would be interested in hiring them. As the manifesto on the site says, Gignac and crew are calling all freelancers to “free themselves from self-promotion and focus their energy on being creative. And for those who hire freelancers to stop conducting exhaustive searches when qualified creatives are ready and waiting.”

The Working Not Working crew is currently accepting people for its private beta, with a beta launch starting with the ad industry expected to launch in a few weeks. You can go here to share your info and take part.

DraftFCB’s West Coast Offices Add New Creative Talent

Talk about a day of creative shifts. Just in time for winter, Draftfcb is saving some northerners from the bitter cold and bringing them to sunny (and foggy) California.

Joining DraftFCB’s Orange County office as Taco Bell’s creative director (with a lot to live up to) is Adam Tompkins, who most recently served with Cliff Freeman and partners in New York. Having worked for Sugartown, Amalgamated and Ogilvy, Tompkins has done work for Dr. Pepper, Victoria’s Secret and is behind these charming spots for Quiznos.

Up in San Francisco, Draft is adding Jake Slody and Derrick Ho, who will serve as associate creative directors for Electronic Arts. Slody, who’s already been in San Francisco with Goodby, Silverstein & Partners for the past 3 years, will continue on as a copywriter, with his portfolio containing work for Sprint, Cheetos, Pepsi, and the UPS Store. The eight-year agency vet also worked as an instructor in the SF version of Miami Ad School and Academy of Art University.

Art director Ho comes back to Draftfcb SF after spending over a decade in Energy BBDO in Chicago, where he did work for Orbit, Canadian Club and the wildly successful Illinois Lottery. During his time at Elemet79 prior, Ho helped design numerous Gatorade advertisements featuring the brand’s long list of sports stars.