TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Adam Tucker’

Ogilvy, David Team Up for Spotify


Ogilvy & Mather New York teamed up with Miami sister shop David in a new campaign for Spotify entitled “#thatsongwhen.”

The campaign is built around the emotional impact of music and how songs become linked to certain life events and then trigger certain memories every time you heard them. In “Waterfalls,” for example, a man talks about TLC’s 90s hit and how he will always associate it with an unrequited crush from middle school whom he taped the song for. It’s a cute story, and one which many viewers will be able to relate to on some level, even if (like a lot of Spotify users) they have never actually used a cassette player.

Other spots in the campaign include a man walking out on a job he was just fired from to Whitesnake and a soundtrack to some good old-fashioned teen vandalism. Vine celebrities Vincent Marcus and Kenzie Nimmo get in on the action as well, through a campaign component on that platform. It’s a fun approach which makes a lot of sense for Spotify, and the campaign also includes a social extension via a hashtag people may actually feel compelled to use, (#thatsongwhen) since it offers a way for people to tell their own stories. The campaign just rolled out in the US and will expand to the UK and Germany, featuring localized content for each market.

“The realness of this campaign is the key point,” Adam Tucker, Ogilvy New York president, told Adweek. “We wanted to tap into the truth about music and it was really important to tap into real people and their feelings and the songs that inspire them.” Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Ogilvy Gets Employees into the NASCAR Spirit

nascar

NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.

As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)

Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”

The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.

While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.

Read more

Leo Burnett Celebrates 40 Years in the UK for McDonald’s

Today Leo Burnett’s London office launched a new campaign celebrating the 40th anniversary of McDonald’s arrival in the UK.

The campaign aims to portray the important moments in people’s lives…that just happened to occur at McDonald’s. In “Just Moved In,” (featured above) the most realistic of these scenarios, a family moves in to a new house. After a hard day of moving, they realize there’s nothing in the fridge to make for dinner and head to McDonald’s for a quick meal (which is just fine with the kids).

Other spots in the campaign feature an awkward first date, a rescue meal for a rainy camping trip, and a teen celebrating passing his driver’s test. Leo Burnett doesn’t overreach with the scenarios, instead choosing small moments that compliment larger ones — although the idea of taking a date to McDonald’s does seem a bit of stretch, no matter how young you are.

The broadcast spots are supported by an outdoor campaign “comprised of eight executions which also reminds people that McDonald’s has been there in the background of a myriad of moments all through their lives.” Read more

Leo Burnett Makes Nifty Use of ‘Skip Ad’ to Symbolize Ex-Offender Struggles

bitc1

Leo Burnett Change has launched a new campaign for the charity Business in the Community, highlighting the difficulties and discrimination ex-offenders face on the job market for the “Ban the Box” project. “Ban the Box,” is a project “calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.” To call attention to this issue, Leo Burnett Chance took an innovative and thought-provoking approach to express the prejudice faced by ex-offenders on the job market.

The interactive spot “Second Chance” (after the jump), directed by Dougal Wilson, puts the viewer in the position of an employer interviewing an ex-offender. Just after the potential employee reveals that he was released from prison six months ago, the “skip ad” button appears. But this isn’t to skip through the rest of the video. The employee in this case is the ad. Leo Burnett equates the hasty discrimination many employers apply to ex-offenders interviewing for a job with viewers hastily pressing the “skip ad” button to get to their desired content. This is where the video gets interactive. If the viewer presses the “skip ad” button he or she is brought back to the video, this time with a more dejected, less articulate ex-offender. This can go on for several clicks of the “skip ad” button until the job applicant becomes fully dejected and says “I’m sorry that you didn’t want to listen. I hope you can find time in the future to give an ex-offender like me a second chance.” If the viewer does not press the skip ad button, the ex-offender becomes more confident and articulate as the video progresses, eventually expressing gratitude to the viewer for listening to him.

Read more

O&M Welcomes New Prez in NY

After spending six years at AMV BBDO in London, Adam Tucker is heading across the pond to join Ogilvy’s NY hub as president, a position that calls for him to partner with chief creative officer Calle Sjoenell. Tucker has spent the last four years as managing partner at AMV, where he oversaw client work for the likes of Johnson & Johnson, GE, Pepsico, Dulux, Arla Dairy and Birds Eye.

In a statment, Ogilvy North America chairman/CEO John Seifert says, ““In his leadership at AMV BBDO, Adam has earned the title of the most creatively awarded account man by championing partnerships across disciplines to help his clients win significant awards and deliver extraordinary results. Adam will fill an important leadership role in New York, as the leader and champion of our Advertising business. Adam has a superb track record of delivering strong strategic thinking and sparkling creative solutions across a wide range of clients.We’reexcited about the leadership and innovation he will bring to our business and clients.”

Prior to his gig at AMV BBDO, Tucker spent time at Fallon and helped build up the agency’s London office after spending six years at its Minnesota hub.

After Long Search, Justin Tindall Appointed ECD at Leo Burnett

Leo Burnett UK’s search is over as the agency’s finally found themselves an ECD and he goes by the name of  Justin Tindall, says Campaign. He’ll be replacing Jonathan Burley who blew a few minds by leaving back in April to take an ECD role at CHI & Partners.

Tindall built his reputation at DDB London, where he was the head of art and worked alongside creative partner Adam Tucker. For the past Four years,  Tindall has been at The Red Brick Road as a partner with a stake in the agency.

Tindall says in a statement, “This is one of the biggest creative jobs in the country and a chance to work on a fantastic portfolio of clients. The breadth and scale of Leo Burnett’s creative ambition is matched entirely by my own.”
It’s still a little up in the air when Tindall will start at Burnett or what will happen to his stake in The Red Brick Road.