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Posts Tagged ‘Adam Tucker’

Leo Burnett Makes Nifty Use of ‘Skip Ad’ to Symbolize Ex-Offender Struggles

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Leo Burnett Change has launched a new campaign for the charity Business in the Community, highlighting the difficulties and discrimination ex-offenders face on the job market for the “Ban the Box” project. “Ban the Box,” is a project “calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.” To call attention to this issue, Leo Burnett Chance took an innovative and thought-provoking approach to express the prejudice faced by ex-offenders on the job market.

The interactive spot “Second Chance” (after the jump), directed by Dougal Wilson, puts the viewer in the position of an employer interviewing an ex-offender. Just after the potential employee reveals that he was released from prison six months ago, the “skip ad” button appears. But this isn’t to skip through the rest of the video. The employee in this case is the ad. Leo Burnett equates the hasty discrimination many employers apply to ex-offenders interviewing for a job with viewers hastily pressing the “skip ad” button to get to their desired content. This is where the video gets interactive. If the viewer presses the “skip ad” button he or she is brought back to the video, this time with a more dejected, less articulate ex-offender. This can go on for several clicks of the “skip ad” button until the job applicant becomes fully dejected and says “I’m sorry that you didn’t want to listen. I hope you can find time in the future to give an ex-offender like me a second chance.” If the viewer does not press the skip ad button, the ex-offender becomes more confident and articulate as the video progresses, eventually expressing gratitude to the viewer for listening to him.

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O&M Welcomes New Prez in NY

After spending six years at AMV BBDO in London, Adam Tucker is heading across the pond to join Ogilvy’s NY hub as president, a position that calls for him to partner with chief creative officer Calle Sjoenell. Tucker has spent the last four years as managing partner at AMV, where he oversaw client work for the likes of Johnson & Johnson, GE, Pepsico, Dulux, Arla Dairy and Birds Eye.

In a statment, Ogilvy North America chairman/CEO John Seifert says, ““In his leadership at AMV BBDO, Adam has earned the title of the most creatively awarded account man by championing partnerships across disciplines to help his clients win significant awards and deliver extraordinary results. Adam will fill an important leadership role in New York, as the leader and champion of our Advertising business. Adam has a superb track record of delivering strong strategic thinking and sparkling creative solutions across a wide range of clients.We’reexcited about the leadership and innovation he will bring to our business and clients.”

Prior to his gig at AMV BBDO, Tucker spent time at Fallon and helped build up the agency’s London office after spending six years at its Minnesota hub.

After Long Search, Justin Tindall Appointed ECD at Leo Burnett

Leo Burnett UK’s search is over as the agency’s finally found themselves an ECD and he goes by the name of  Justin Tindall, says Campaign. He’ll be replacing Jonathan Burley who blew a few minds by leaving back in April to take an ECD role at CHI & Partners.

Tindall built his reputation at DDB London, where he was the head of art and worked alongside creative partner Adam Tucker. For the past Four years,  Tindall has been at The Red Brick Road as a partner with a stake in the agency.

Tindall says in a statement, “This is one of the biggest creative jobs in the country and a chance to work on a fantastic portfolio of clients. The breadth and scale of Leo Burnett’s creative ambition is matched entirely by my own.”
It’s still a little up in the air when Tindall will start at Burnett or what will happen to his stake in The Red Brick Road.