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Posts Tagged ‘Adrien Brody’

Michel Gondry Directs ‘Training Tracks’ for Gillette

To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.

Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.

“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s  “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. Read more

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BBDO NY Takes Another ‘Great Ape Pledge’ with Help from Oscar-Winner

Another year, another round of PETA’s “Great Ape Pledge” PSA campaign which aims to bring awareness of the plight of primates that suffer physical/psychological abuse at the hands of the entertainment industry. BBDO New York, which has taken the “Pledge” before with its nifty auto-correct effort from two years ago, joins forces with PETA once again for the spot above, which also features VO services from Oscar-winner Adrien Brody and VFX/production work from The Mill. If you stick around for the end, you’ll see that no real ape was used in the above PSA, which reemphasizes PETA’s whole purpose for launching “The Great Ape Pledge” in the first place.

Instead, the parties involved hammer home the message that primates shouldn’t be used as actors by creating  a photo-real CG chimp that’s seemingly at its wit’s end. If the stark message touched a nerve or inspired you to pledge (it’s perhaps a bit more effective than auto-correct messaging), you can go here. Credits after the jump.

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Wes Anderson Brings the Quirk Factor to the Hyundai Azera

Did you know that it’s already been five years since Wes Anderson‘s last live-action feature, The Darjeeling Limited? Before Anderson’s new movie, Moonrise Kingdom, hits theaters in May, the cinematic master of quirkiness is taking a turn behind the camera for the new Hyundai Azera. Excluding a starring role in American Express’ “My Life, My Card” campaign four years ago, this marks Anderson’s first time doing commercial directing since shooting six spots for AT&T’s “Your Seamless World” campaign in 2007.

Collaborating with Innocean Worldwide and Moxie Pictures, Anderson’s first of two spots for Hyundai, “Modern Life,” finds a suburban mother hiding in her Azera in order to momentarily escape from her quirky family and their quirky household. It’s difficult to tell whether or not the mother’s actions would count as either spousal abuse or child neglect should her husband discover her deceptive, evasive tactics.

The second spot, “Talk to My Car,” finds a slightly happier family traveling through a number of Anderson-esque retro environments with the help of a morphing Azera. If anything, it makes you wonder whether or not the director would be open to helming a remake of Inspector Gadget anytime soon with Adrien Brody in the title role, Jason Schwartzman as Penny (by default), Owen Wilson as Brain the Dog and Bill Murray as Dr. Claw. If you can cast this hypothetical movie better, please do so in the comments. Credits after the jump.

Update: We would like to note that the Moxie camp takes issue with AgencySpy’s use of the term “quirk” in describing Mr. Anderson’s work. Rather, they would like us to use the term “His World” when describing Mr. Anderson’s quirky quirkiness.

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