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Posts Tagged ‘Alan J. Herrick’

Publicis to Drop $3.7 Billion on Sapient

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In case you missed it yesterday, Publicis Groupe attempted to make up for its own performance issues over the weekend by snapping up Sapient for $3.7 billion in cold cash (and so close to Christmas, too!).

It’s true that these talks could fall through just as the Publicis/Omnicom merger did last year, but for now it seems that the next phase in the group’s “transformation into a digital-technology company” will indeed go through this week.

As a reader put it this morning, “Idea engineers own the ad industry” — and Publicis is very interested in engineering as many ideas as possible. Moving forward, does this mean less focus on the work and more on the data behind it?

So far, the move has been good for business: USA Today notes that Sapient stock rose more than 40% this morning, largely because Publicis agreed to pay nearly 150 percent of each share’s most recent value.

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Chris Hall Resurfaces at SapientNitro

Nearly a year after resigning as president/CEO at BBDO Atlanta for what we were told at the time were “personal reasons,” Chris Hall is back in the mix, landing at SapientNitro to serve as managing director of its Southeast region, which covers Miami and Atlanta. Hall spent nearly 14 years serving as BBDO Atlanta boss, leading client work for AT&T, Capital One and ING (he was eventually succeeded by Gill Duff in May). Prior to BBDO, Hall spent 13 years at JWT Atlanta, where he eventually wound up as a senior partner.

As for his new gig, Hall will remain based in the ATL and will help develop and execute SapientNitro strategy as part of the idea engineers’ North American leadership team. Sapient president/CEO Alan J. Herrick provides this statement regarding the newest hire that’s equal parts complimentary and self-congratulatory: “Chris is just one more example of a seasoned executive who joins SapientNitro, inspired by our view of the future and what we’re building. Having dedicated his career to helping brands tell their stories, Chris recognized that SapientNitro is doing more than any other agency to redefine how stories are told for today’s always-on consumer.”