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Posts Tagged ‘Alan Vladusic’

Y&R NY Celebrates ’5 Second Filmmaker’ for Dell

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. Read more

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Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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