In April, we covered the first piece of ambiguous viral ad content for The Bureau: XCOM Declassified, a 2K Games and 2K Marin video game. We’re back to report another promo, titled “Orbit & The Asteroid,” and produced by Team One. This 90-second spot isn’t any less ambiguous than the first ad, most of it about a 1960s era creepy clown television show and the young boy who watches it. According to the creators, there are a number of easter eggs that contain clues for the future of the video game series. The game won’t be released until August 20, which means there are four weeks left for more curious marketing spots, creepy clowns and all. Credits after the jump.
Posts Tagged ‘Alastair Green’
It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.
Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.
While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.
Credits after the jump
I must admit that I’m not the avid videogamer I once was. I hung up my gaming cleats in my late teens (about five years ago) and have watched the new releases from afar, flexing my knuckles, trying to avoid a destiny of Carpal tunnel syndrome. Usually, videogame ads all look the same and sport some generic 9/10 rating. But occasionally, a commercial will stand out and make wonder whether I should play again. For those of us who are worried about falling off the wagon, a compelling game ad can be both exciting and scary.
The Bureau: XCOM Declassified trailer – created by Team One, which also handles Lexus of course – may be vague, but it is certainly not generic. The three-minute spot sells tone in a cinematic style, and according to Team One, contains 20 Easter eggs for future customers. The game is set in the Cold War and re-imagines a doomsday Cold War where aliens invade instead of Russians. You then have the fearless protagonist who will stop at no costs to complete his mission. The game will be out August 20, and the creators have promised more mysterious pieces of ad content leading up to the release date.
Credits after the jump.
Yeah, we’d probably gawk at that mug in the same exact fashion, too. Anyhow, Saatchi & Saatchi’s Team One division has bumped a couple of its staffers, namely the blokes above, Alastair Green and Jeremiah Knight (pictured l-r). The former, who joined Team One as digital ECDin summer 2010 after spending some time at McCann SF in the same role, will now take a chair as part of the agency’s executive leadership team, which also includes president Paul Mareski, CCO Chris Graves, CSO Mark Miller, executive director Julie Michael and executive director, Paul Silverman.
As for Mr. Knight on the right, the current Team One group account director, digital has been promoted to the post of managing director, digital across the agency’s accounts including, yes, Lexus, as well as the Ritz-Carlton and JW Marriott. Prior to joining Team One towards the end of 2009, Knight spent well over six years at TBWA\Chiat\Day, initially working on the account/management side at the agency’s TEQUILA\ unit before moving up to the post of director of digital strategy at TBWA\Chiat\Day proper in 2007.
Prior to their new roles, the lads recently conspired on the nifty Cineprint Lexus ad promoting the 2013 ES.
-Interbrands released its 13th annual “Best Global Brands” report. Surprise, Apple’s not #1. link
-Former AKQA SF senior UX designer Charlene Zvolanek has joined Team One as director of experience design.
-The dress worn by Progressive’s “Flo” (above) is not only selling on eBay for a good cause, but the insurance spokeswoman is adding more to her mantle, having been inducted this week into the Madison Avenue Advertising “Walk of Fame.”
-Have you seen Target’s “Amazing” training videos yet? link
-In case you missed it during all the Advertising Week kickoff hijinks last night, Microsoft Advertising unveiled its Windows 8 Ads in Apps concepts with agency partners. link
Perhaps it’s still Advertising Week recovery time, which could explain the lack of earth-shattering people news, so this will have to do for now. We’re hearing from sources on the Spy line that Jod Kaftan, currently experience lead at Santa Monica’s BLITZ, is leaving the shop after 11 months and heading over to Saatchi’s Team One division. As you’d expect, Kaftan will work primarily on the Lexus account. From what we hear, he’s taking on the title of experience design director at the agency. During his career, Kaftan has worked at the likes of Schematic as a UX designer and served as a senior content strategist at Razorfish. We’ll hopefully have confirmation on Kaftan’s move, official title and start date some time today.
Update: Kaftan is indeed joining Team One. He will start on November 1 as the agency’s director of experience design, reporting to executive digital creative director, Alastair Green.