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Posts Tagged ‘Albert Einstein’

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

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Sony Cybershot Revises History

There’s more than meets the eye when it comes to some of the most iconic images according to this campaign from the folks at Del Campo Saatchi & Saatchi, the brains behind the award-winning Andes “Teletransporter” effort. The agency, which recently added Cybershot to its Sony portfolio that also includes Playstation, plugs the camera’s “sweep panorama” feature and in doing so, shows what really (but not really) went down behind-the-scenes in photo shoots involving Albert Einstein and Marilyn Monroe. Check out the spot for the “candle in the wind” as well as credits after the jump.

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