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Posts Tagged ‘Ale Lariu’

ADC Encourages 50/50 Gender Split in Creative Industry, Hosting Event to Emphasize

And rightfully so, we believe–well, at least as an outsider looking in. The headline basically sums it up, but let the Art Directors Club’s executive director, Ignacio Oreamuno, drop some science above about the need for gender equality in the ad industry, not just from an agency infrastructure standpoint, mind you, but award show juries, etc..  And yes, the ADC Gallery in NYC (see here for handy Yelp review/coordinates) is hosting an all-girl photo shoot at the event, which takes place at 12:30PM EST tomorrow and will include the likes of industry notables such as Cindy Gallop, Ale Lariu and more.

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Thursday Odds and Ends


-McCann alum Ale Lariu has launched a new widget via her shout platform and SheSays called “Find a Token Woman,” which she describes as a “a half-fun, half-serious digital tool that will help us create an ever growing list of talented women in fields where they may have been hard to find.” link

-VML Sydney launched what’s being dubbed “Australia’s biggest BlippAR activation” as part of a campaign for our shot of choice, Jameson (above). link

-Minneapolis’s Carmichael Lynch has hired Martin|Williams alum Betsy Burgeson as consumer engagement operations director, which basically means she’ll be charged with media planning/buying activities on CL’s Subaru account.

-Buzzfeed offers a nice snapshot of the makeshift offices of NYC. link

-We’ve been told Draftfcb SF is behind this 8-bit Facebook game for Del Monte’s Kibbles ‘n Bits brand. link

-iProspect and Yahoo offer five tips on how to boost your search ad ROI. link

-Apple’s “apology” to Samsung over accusing the latter of ripping off its iPad design for the Galaxy Note, did not amuse the U.K. court. link

Tuesday Odds and Ends

-Dentsu America alum Jack Bamberger was appointed as president, digital of MEC North America.

-Our pal and SheSays platform proprietor Ale Lariu is hosting her first New York-based SCAMP conference and is promoting it through Pinterest (above). link

-Grey NY’s “Best Man” spot for E*Trade won the audience over in the CBS primetime special, Clash of the Commercials: USA vs The World. link

-Google has sealed the deal on its $13 billion Motorola Mobility buy. link

-Saatchi & Saatchi worldwide digital CD Tom Eslinger is moving from London to New York and adding director of integrated production responsibilities to his workload. link

-DUMBO design agency HUSH signed Erik Yang full-time to its roster. link

-If you have a few minutes, check out the Roman Polanski-directed short for Prada, which debuted at Cannes and  stars a rather familiar pair of actors (above). link

-WPP unit Xaxis, which is housed under the GroupM umbrella, opened up a Toronto office, which will be led by managing director Rodney Perry.

-VivaKi’s R&D unit, Nerve Center, has has collaborated with BlueKai to develop a new data platform called Audience Insights. link

McCann Alum Lariu Unveils Her SheSays Platform

Nearly five months after leaving McCann NY to focus on her work with female-oriented digital creative network, SheSays, Ale Lariu has taken her own platform, dubbed Shout, out of beta. According to Lariu, who spent three years as SVP/digital group creative director at McCann, her new SheSays platform serves as a venue where women in advertising (or in other words, “like-minded creative women“) can reply to client briefs. Lariu adds that Shout is built on “evolved collaboration” and not crowdsourcing (phew), and there is compensation in the form of credits.

McGinness to Serve as ADC Interactive Jury Chair

The Art Directors Club continues its promotional tour-de-force for its 90th annual awards show by announcing that Will McGinness (who bears a striking resemblance to my old pal, Nick Parish) will serve as jury chair for the Interactive portion of the event. You may remember McGinness from such agencies as Goodby (seven years spent) and Arnold (where he worked on the VW account), but now the creative is a CD at SF-based Venables Bell & Partners, which he joined in September of last year. McGinness will spearhead a jury that includes the likes of Arnold Boston CCO Pete Favat and Goodby CDO Mike Geiger. Read full jury list after the jump and as a reminder, the submission deadline for the Interactive category is Jan. 28.

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People Are Still Writing Books…REAL Books

Creative Social, an ad-hoc collective of social and digital people worldwide, has published a book (yes, apparently paper books still exist) called Digital Advertising: Past, Present and Future. Clearly, the focus of the book is about how the interwebs is shaping society (or something). No idea how they’re able to predict the future though, so that’s a good ploy to read it, right?

In total, there are 24 contributors which include many names we’ve heard of including: Rafa Soto, Ale Lariu, Johnny Vulkan & Benjamin Palmer, and many others we haven’t. We could rant about how great the book is and how all the writers are colossally awesome, but we’ll leave you to do your own reading. Feel free to purchase the book here.