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Posts Tagged ‘Alex Dondero’

Keith Stone Doles Out Manly Advice for Keystone

During the now-tired manly man spokesperson ad trend that’s been beaten to death over the last few years, I’ve always had a soft spot for Keystone’s trucker hat-wearing mascot, Keith Stone. I guess it’s because Keith was actually a somewhat recognizable archetype, whereas his fellow manly spokesmen look nothing like the consumer they’re attempting to appeal to. The difference is that you can actually picture a dude who looks likes Keith walking into your local convenience store, grabbing a case of Keystone, and handing a series of crumpled bills and loose change from his pocket to the cashier before jumping in his rusted pickup.

There’s a degree of honesty to Keith that, when backed up by some insight, can work very well. Such is the case with the above spot, one in a trio from Saatchi and Saatchi NY and Tool director JJ Adler. What “true” guy wouldn’t agree with Keith and admit that yes, emoticons are an incredibly maddening way for other dudes to express themselves? Whenever I get a text message or IM from a friend that contains an emoticon, it’s nearly impossible not to let out a sigh of resignation. Add to that some great copy, and Keith Stone not only becomes a symbol of manliness–he becomes a symbol of integrity, dammit!

I wish I could say the same for the other two spots, both of which exchange this keen insight for the trite “guys will be guys” subjects that have existed as long as the idea of manliness has. Real men drink beer instead of eat salad? Keith, you can do better than that. If I wanted to know that men like bacon, I would ask the Dr. Pepper 10 guy. One more spot about fist-bumping along with credits follows after the jump.

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State Farm Supplies LeBron with World’s Smallest Violin

How did Miami Heat forward LeBron James and his buddy smash an SUV into a mail box and sever the head of a marble lion statue in the middle of the day? We may never know, but thankfully his State Farm agent arrived to the scene well before the cops showed up and started asking these difficult questions.

Though this spot from Translation NY refuses to respond directly to the anti-LeBron smear campaign competitor Allstate has been running in the Chicago area, it still uses the familiar magical jingle State Farm insurance is pushing in all of their commercials. Sadly, this spot doesn’t have an appearance from “The Girl From 4E” or Weezer. If a “binky for Baby Bron-Bron” doesn’t sound appropriate, maybe State Farm could add Boston Celtics center Glen “Big Baby” Davis to its ever-growing roster of celebrity endorsers. Credits after the jump.

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