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Posts Tagged ‘Alex Herwig’

DDB &Tribal Introduces KLM’s Lost & Found Team Mascot

DDB & Tribal Worldwide, Amsterdam introduces KLM’s Lost & Found Team with a new video highlighting the team’s adorable canine mascot.

Since KLM receives 40,000 questions via social media every week, and many of them relate to missing items, the company decided to set up a dedicated Lost & Found team. The team “uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.” DDB & Tribal decided they were missing something, however: a search dog.

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” said Alex Herwig and Jeroen Thissen, creatives at DDB & Tribal Worldwide. “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

In the video, the search dog can be seen reuniting passengers with missing items, training and getting friendly with KLM staff. It’s worth a quick 90 seconds for a look at KLM’s mascot in action, but if you want to skip the introduction and get straight to the canine cuteness, skip to around the 30-second mark or so. Read more

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And Now, Your Post-4th Morning Stir

-Carlos Bayala, founding partner and executive creative director of Buenos Aires-based Mother partner agency Madre,  will work alongside Mark Waites and Robert Saville as a global creative partner.

-Now, in July 4 hangover edition, RPA celebrated Independence Day with this (above).

-DDB/Tribal Amsterdam has hired Dutch creative duo/Havas alums, Alex Herwig and Jeroen Thissen.

-Former M&C Saatchi chief exec Carrie Hindmarsh will join RPM on Sept. 1 as non-executive director.

-The office of the attorney general is putting some heat on Google in terms of YouTube video ads.