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Posts Tagged ‘Alex Leikikh’

Monday Morning Stir

-Everyone’s all a-twitter about Amazon’s new delivery drones, which CEO Jeff Bezos unveiled to Charlie Rose on last night’s 60 Minutes. In case you missed it, see here.

-Mullen president Alex Leikikh is succeeding Joe Grimaldi as the IPG-owned agency’s CEO. Grimaldi will remain on board as Mullen chairman for the next two years. link

-Del Campo Saatchi & Saatchi, led by Pablo del Campo and ECD’s Maxi Itzkoff and Mariano Serkin Best Agency of the Year for the seventh straight year at Argentinean creative festival, El Diente.

-Missed this one on the way out last week, but McCann New York has launched a pro-bono initiative for the Brady Campaign dubbed “Voices Against Violence.” link

-For those needing some post-Thanksgiving hair of the dog–well, at least virtually–UK agency 18 Feet & Rising has launched this campaign promoting Kopparberg’s warm Spiced Apple cider, complete with a chance to win carved logs from the Kopparberg forest (above).

-Here are six reasons why “talented creatives” are leaving your agency. link

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JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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