Alex Ogus - AgencySpy http://www.mediabistro.com/agencyspy Inside Your Agency. Deep Inside Copyright 2013 Wed, 22 May 2013 20:28:48 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Vitro Should Win Some Sort of Science Fair with Asics Project

The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life rocket scientist and used 3,000 ping pong balls, two industrial air compressors, 24 air valves, and nearly 800 separate guide lines to create a 72 square-foot shoe that hovers two feet above the ground.

Like a Mr. Wizard episode gone mad, the centerpiece of Vitro’s new Asics campaign is a welcome change from the wet, “shedding” approach the agency has opted for in recent spots for the shoe brand. Credits after the jump…

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]]> Kiran Aditham http://www.mediabistro.com/agencyspy/vitro-should-win-some-sort-of-science-fair-with-new-asics-project_b16722#disqus_thread http://www.mediabistro.com/agencyspy/vitro-should-win-some-sort-of-science-fair-with-new-asics-project_b16722 http://www.mediabistro.com/agencyspy/?p=16722 Tue, 05 Apr 2011 13:02:57 +0000