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Posts Tagged ‘Alex Romans’

W+K Explores Virtual Reality for Chrysler

Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland.

But first, this September entry from W+K for client Chrysler is less an ad than a short “making of” documentary about the company’s interactive factory tour project:


New work after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Friday Odds and Ends

-TM Advertising launched its new website. link

-Edelman beat out other digital shops to become VW’s social media AOR. link

-What’s the cast of Mad Men up to during the show’s hiatus? link

-Ogilvy NY gets into the royal wedding spirit. link

-Gotham welcomed BBH alum Tenny Pearson as managing partner/group account director, Tyler Fonda as strategy director and Heather Baharestani as integrated producer.

-Lean Mean Fighting Machine creatives send a message to cocoa traders. link

-Someone really hates United Airlines. link

-Johannes Leonardo copywriters and apparent freedom lovers Ben Clare and Alex Romans (above) have been named winners of this year¹s U.S. Young Lions Competition.

 

 

Google Creative Lab Debuts ‘Demo Slam’

To promote Google (like they need it) and the full suite of Google innovations, the search giant’s Creative Lab unit is launching “Demo Slam,” a new web platform created in partnership with Johannes Leonardo.

With Demo Slam, consumers can create their own Google tech demonstrations and engage in online battles that showcase Google’s latest innovations in creative and entertaining ways.

The purpose of this campaign is obviously to enhance consumer awareness and use of the entire arsenal of Google offerings such as the Google Translate, Google Realtime Search and Google Goggles, the last of which is used in the spot above that features a recreation of Mount Rushmore.

Johannes Leonardo co-founder Leo Premutico says in a statement, “By giving people an online arena to pit their tech demos against one another, Google is encouraging the public to not only have fun and get creative with technology, but also challenging them to rethink how it’s used in our lives.”

After the jump, view credits and another spot that ties skateboarding to the Google Mobile voice search feature.

More:Google Chrome Speed Test Proves System is Faster than Lightning, Sound, Potatoes

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